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Exciting Interior Collaboration for Joules & DFS

The much loved British lifestyle brand Joules, recently announced it’s partnership with well known furniture retailer DFS. This exciting collaboration has created a collection of sofas, armchairs and footstools featuring some of the company’s most famous iconic prints and fabrics.

DFS Joules Furniture Collaboration Lifestyle Blog

These high quality, uplifting pieces are the perfect way to refresh any room in the home. There is something for everyone with four styles including floral patterns to nautical stripes, each of which will be sure to make a statement in any interior.

Being aware of new collections and collaborations like this one, is so important for interior designers. It is good practice to stay up to date with what is new and when things become available. Sourcing new products or brands is an essential skill that every good designer should be keen to develop.

The Collection:

The Windsor, a key piece in this collection, is a new take on the classic Chesterfield sofa.  Expect bold colour and hidden detail from this one.

DFS Joules Furniture Collaboration Lifestyle Blog

A-This is our main shot, clean up any marks on the skirting. Get rid of creases in the sofa.

The Ilkley is a heritage inspired range with a contemporary twist. This style is made with soft tweed and bold contrasting piping. 

DFS Joules Furniture Collaboration Lifestyle Blog

The Cambridge is another contemporary range, this time featuring reversible cushions complete with Joules’ iconic Cambridge print.

DFS_JOULES_CAMBRIDGE_L_pr image

DFS_JOULES_CAMBRIDGE_P_pr image

The Burnham, where nautical meets floral, also has a contemporary influence. The most neutral range in the collection features a combination of stripes and Joules’ signature blooms.

DFS Joules Furniture Collaboration Lifestyle Blog

This vibrant new collection is sure to provide colour and fun to any new interior.  It builds on an already strong brand image for the company, bolstering their position as one of the most recognisable contemporary British brands around today. With something for all tastes and the numerous different combinations, this should do nothing but further strengthen the Joules brand.

The collaboration builds on the already expanding homeware collection from Joules and this new partnership should prove to be hugely popular with it’s loyal supporters, as well as opening up to a new audience. The one thing we can be certain of, is the future for Joules looks to be just as bright as one of their new sofas.

*all of the images used in this post were sourced directly from Joules

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Course Timeline

3rd September to 20th January

Introduction Week

Course Introduction

2 hour Live Online Introduction Session
Tuesday, 3rd September @ 10am (UK Time) 1pm (Dubai Time)

Week 1

Unit 01: Fabric Selection & Colour Theory

2.5 hour Live Online Tutorial
Tuesday, 10th September @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 13th September @ 10am (UK Time) 1pm (Dubai Time)

Week 2

Unit 02: Estimation for Soft Furnishings

2.5 hour Live Online Tutorial
Tuesday, 17th September @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 20th September @ 10am (UK Time) 1pm (Dubai Time)

Week 3

Independent Study Break Week

Commencing Monday, 23rd September

Week 4

Unit 03: Window Treatments: Mitres, Hand-Stitching Techniques & Pattern Matching

2.5 hour Live Online Tutorial
Tuesday, 1st October @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 4th October @ 10am (UK Time) 1pm (Dubai Time)

Week 5

Unit 04: Lined & Interlined Curtain Construction

2.5 hour Live Online Tutorial
Tuesday, 8th October @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 11th October @ 10am (UK Time) 1pm (Dubai Time)

Week 6

Independent Study Break Week

Commencing Monday, 14th October

Week 7

Unit 05: Constructing Hand-Sewn Buckram Headers

2.5 hour Live Online Tutorial
Tuesday, 22nd October @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 25th October @ 10am (UK Time) 1pm (Dubai Time)

Week 8

Unit 06: Constructing Piped Crescent Tie-Back & Piped Cushion

2.5 hour Live Online Tutorial
Tuesday, 29th October @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 1st November @ 10am (UK Time) 2pm (Dubai Time)

Week 9

Independent Study Break Week

Commencing Monday, 4th November

Week 10

Unit 07: Constructing a Roman Blind

2.5 hour Live Online Tutorial
Tuesday, 12th November @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 15th November @ 10am (UK Time) 2pm (Dubai Time)

Week 11

Independent Study Break Week

Commencing Monday, 18th November

Week 12

Unit 08: Constructing Padded Pelmets

2.5 hour Live Online Tutorial
Tuesday, 26th November @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 29th November @ 10am (UK Time) 2pm (Dubai Time)

Week 13

Unit 09: Constructing Swags & Tails (Swags)

2.5 hour Live Online Tutorial
Tuesday, 3rd December @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 6th December @ 10am (UK Time) 2pm (Dubai Time)

Week 14

Unit 09: Constructing Swags & Tails (Tails)

2.5 hour Live Online Tutorial
Tuesday, 10th December @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
Friday, 13th December @ 10am (UK Time) 2pm (Dubai Time)

Week 15

Unit 10: Setting-up a Curtain Making & Soft Furnishings Workroom

2.5 hour Live Online Tutorial
Tuesday, 17th December @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session
*Thursday, 19th December @ 10am (UK Time) 2pm (Dubai Time)
*One day early due to office closure

Christmas Holidays

NDA Office Closed

20th December - 6th January

Week 16 & 17

Independent Study Break Week x2

Commencing Monday, 6th & 13th January

Week 18

Project hand-in

Monday, 20th January 2025

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