This how-to guide will demonstrate how to develop ideas through sketching.
How to develop ideas through sketching
This video shows an example of a fictitious project that has been developed over the course of a few hours. This is a retail project based on 2 well-known brands; o2 and Orange. They have decided to join together within one retail space but still keep their brand identities separate.
With the rise in internet shopping, emphasis must be placed on giving the customer a unique experience in order to keep the cost of a retail unit viable. Design decisions must be made to keep existing customers engaged with the brands as well as to attract new customers.
This video aims to give you an idea of how to use sketches and develop your ideas, although everyone has a slightly different process and style. How to develop your ideas is always a personal endeavour and there is no right or wrong way to do this.
Move on to the next video to continue to watch the development process for this project.